Marketing Social Change: Changing ...
powells_bookstore(38,525)99.4%
Good
$30.00
+$3.98
Save 33%*
*Learn more
Marketing Social Change by Alan R. Andreasen (1995, Hardcover, Illustrated) 
Marketing Social Change by Alan R. Andreasen (1995, Hardcover, Illustrated)

 
Marketing Social Change by Alan R. Andreasen (1995, Hardcover, Illustrated)

Publisher: Jossey-Bass Inc Pub
Publication Date: 1995-10-05
Series: Jossey Bass Nonprofit & Public Management Series
Language: English
Format: Hardcover
ISBN-10: 0787901377
ISBN-13: 9780787901370
Product ID: EPID243916
Save this productSell oneWrite a review
Portions of this page Copyright 1995 - 2009 Muze Inc. All rights reserved.
Refine search
Preferences
Distance
Please enter valid zipcode.
Please select a valid popular city.
Please enter valid zipcode or select a valid popular city.
Within miles of ZIP
8 results|Group by condition
View as 
[ Customize view ]
Sort by: 
PriceTime Left
Marketing Social Change: Changing Behavior to Promote H
Condition: Very Good
 
Watch this item
Buy It Now$9.9217d 7h 40m
Marketing Social Change : Alan R. Andreasen (Hardcover, 1995)
Excellent customer service. May ship from alternate location depending on your zip
Condition: Very Good
 
Watch this item
Buy It Now$16.85---
Marketing Social Change : Alan R. Andreasen (Hardcover, 1995)
Fast shipping! Texts may have highlighting. Great customer service! Quality books.
Condition: Good
 
Watch this item
Buy It Now$28.80---
Marketing Social Change: Changing Behavior to Promote H
Condition: Good
 
Watch this item
Buy It Now$30.0023d 12h 38m
Marketing Social Change : Alan R. Andreasen (Hardcover, 1995)
Excellent customer service. May ship from alternate location depending on your zip
Condition: Brand New
 
Watch this item
Buy It Now$38.12---
Marketing Social Change : Alan R. Andreasen (Hardcover, 1995)
Very good to good used condition. Satisfaction Guaranteed .
Condition: Good
 
Watch this item
Buy It Now$48.15---
Marketing Social Change : Alan R. Andreasen (Hardcover, 1995)
New. Contains very slight shelf wear (like you would see in a major chain store).
Condition: Brand New
 
Watch this item
Get fast shipping and excellent service when you buy from eBay Top-rated sellersBuy It Now$75.02---
Marketing Social Change (Hardcover, 1995)
Like new. Never opened! Satisfaction Guaranteed .
Condition: Like New
 
Watch this item
Buy It Now$67.24---
Page 1 of 1
Details
Publication Date:1995-10-05
Series:Jossey Bass Nonprofit & Public Management Series
Edition Description:Illustrated

Size
Length:348 pages
Height:9.5 in
Width:6.5 in
Thickness:1.2 in
Weight:20.8 oz

Publisher's Note
Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change.

This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world.

Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.



Industry Reviews
"This cohesive, fascinating text could well be the '90's answer to Saul Alinsky's 'Rules for Radicals'."
Crais

See an error? Submit a change request

    About eBay | Announcements | Security Center | Resolution Center | eBay Toolbar | Policies | Government Relations | Site Map | Help
    Copyright © 1995-2009 eBay Inc. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. Use of this Web site constitutes acceptance of the eBay User Agreement and Privacy Policy.
    eBay official time

    Error
    We're sorry, but there's been an error.
    Please try again.