Marketing Research by Donald R. Cooper (2005, Package) 
Marketing Research by Donald R. Cooper (2005, Package)

 
Marketing Research by Donald R. Cooper (2005, Package)

Publisher: Irwin Professional Pub
Publication Date: 2005-02-28
Language: English
Format: Other
ISBN-10: 0073054305
ISBN-13: 9780073054308
Product ID: EPID45884577
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Publication Date:2005-02-28

Size
Height:10.8 in
Width:8.5 in
Thickness:1.5 in
Weight:68.2 oz

Publisher's Note
Marketing Research is written to introduce readers to the interesting and challenging world of research-supported marketing decisions. Donald Cooper and Pamela Schindler use their research and teaching experience, as well as their contacts in the research industry, to create a text full of practical examples and researcher insights. Unlike other first editions, the author team of Cooper and Schindler have been writing successful textbooks in research methods for more than a decade. In Marketing Research they tap into their experience to create a fresh visual approach full of practical examples and researcher insights.

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