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Marketing Practices And Principles by Mason (1995, Hardcover) 
Marketing Practices And Principles by Mason (1995, Hardcover)

 
Marketing Practices And Principles by Mason (1995, Hardcover)

Author: Mason
Publisher: Glencoe/McGraw-Hill School Pub Co
Publication Date: 1995-06-01
Language: English
Format: Hardcover
ISBN-10: 0026356015
ISBN-13: 9780026356015
Product ID: EPID45110337
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Details
Publication Date:1995-06-01

Size
Height:10.0 in
Width:8.0 in
Thickness:1.0 in
Weight:46.4 oz

Publisher's Note
This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.

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