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Marketing Management by James H. Donnelly, Peter J Paul (2006, Hardcover) 
Marketing Management by James H. Donnelly, Peter J Paul (2006, Hardcover)

 
Marketing Management by James H. Donnelly, Peter J Paul (2006, Hardcover)

Author: James H. Donnelly, Peter J Paul
Publisher: Irwin Professional Pub
Publication Date: 2006-02-03
Series: McGraw Hill/Irwin Series in Marketing
Language: English
Format: Hardcover
ISBN-10: 0073137634
ISBN-13: 9780073137636
Product ID: EPID50421295
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Marketing Management : James H. Donnelly, Peter J Paul (Hardcover, 2006)
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Marketing Management: Knowledge and Skills by Peter
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Marketing Management : James H. Donnelly, Peter J Paul (Hardcover, 2006)
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Marketing Management : James H. Donnelly, Peter J Paul (Hardcover, 2006)
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Marketing Management : James H. Donnelly, Peter J Paul (Hardcover, 2006)
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MARKETING MANAGEMENT KNOWLEDGE 8TH ED 2007 0073137634 V
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Marketing Management : James H. Donnelly, Peter J Paul (Hardcover, 2006)
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MARKETING MANAGEMENT 2006 8TH 9780073137636 0073137634
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MARKETING MANAGEMENT 2006 8TH 0073137634 9780073137636
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MARKETING MANAGEMENT KNOWLEDGE 8TH ED 2007 0073137634 V
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MARKETING MANAGEMENT 2006 8TH 0073137634 9780073137636
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MARKETING MANAGEMENT KNOWLEDGE 8TH ED 2007 0073137634 V
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Marketing Management : James H. Donnelly, Peter J Paul (Hardcover, 2006)
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Marketing Management : James H. Donnelly, Peter J Paul (Hardcover, 2006)
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Marketing Management : James H. Donnelly, Peter J Paul (Hardcover, 2006)
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MARKETING MANAGEMENT KNOWLEDGE 8TH ED 2007 0073137634 V
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Marketing Management : James H. Donnelly, Peter J Paul (Hardcover, 2006)
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Marketing Management : James H. Donnelly, Peter J Paul (Hardcover, 2006)
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Marketing Management : James H. Donnelly, Peter J Paul (Hardcover, 2006)
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Marketing Management (8th International Edition)
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Details
Publication Date:2006-02-03
Series:McGraw Hill/Irwin Series in Marketing

Size
Length:813 pages
Height:10.0 in
Width:8.0 in
Thickness:1.5 in
Weight:57.6 oz

Publisher's Note
Marketing Management: Knowledge and Skills, 8/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

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