Publisher's Note Marketing Magic offers proven, action-oriented strategies that will help you attract new customers -- and keep the ones you have! Packed with over 400 marketing tactics you can apply immediately to your business, it delivers the broad range of marketing techniques you need to succeed in today's changing and challenging marketplace. Marketing Magic includes valuable information on how to: - Develop and promote your product's competitive advantage - Create an identity - Broaden distribution - Maximize free publicity - And much more!