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Marketing by Gary Armstrong, Philip Kotler (2006, Paperback) 
Marketing by Gary Armstrong, Philip Kotler (2006, Paperback)

 
Marketing by Gary Armstrong, Philip Kotler (2006, Paperback)

Publisher: Prentice Hall
Publication Date: 2006-02-28
Series: MARKETING: AN INTRODUCTION
Language: English
Format: Paperback
ISBN-10: 0131865919
ISBN-13: 9780131865914
Product ID: EPID48621171
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Details
Publication Date:2006-02-28
Series:MARKETING: AN INTRODUCTION

Size
Length:122 pages
Height:10.8 in
Width:8.5 in
Thickness:0.8 in
Weight:46.4 oz

Publisher's Note

How do we get you moving?

By placing you–the customer–in the driver's seat.

Marketing introduces leading marketing thinking

on how customer value is the driving force

behind every marketing strategy.

Fasten your seatbelt. Your learning journey starts here!

www.prenhall.com/kotler



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