Marketing by Bruce J. Walker, Michael J. Etzel, William J. Stanton (2005, Package) 
Marketing by Bruce J. Walker, Michael J. Etzel, William J. Stanton (2005, Package)

 
Marketing by Bruce J. Walker, Michael J. Etzel, William J. Stanton (2005, Package)

Author: Bruce J. Walker, Michael J. Etzel, William J. Stanton
Publisher: Irwin Professional Pub
Publication Date: 2005-12-09
Language: English
Format: Other
ISBN-10: 0073252891
ISBN-13: 9780073252896
Product ID: EPID48691653
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Details
Publication Date:2005-12-09

Size
Length:706 pages
Height:10.5 in
Width:8.5 in
Thickness:1.2 in
Weight:52.8 oz

Publisher's Note
Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.

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