
A very sticky read! And that's a good thing!
This book thoroughly enhanced a 2-hour training class I was conducting, leading to rave reviews. Dan and Chip have done excellent research, and they keep the writing, simple, concrete, and credible while throwing in some unexpected stories that demonstrate great emotional tie-in. The content is not only sticky, but the book has forced me to design new ways to convey ideas to others - and those ideas seem to be sticking!
I really enjoy the sense of humour employed throughout the book. If you care at all about teaching or influencing others this is an absolute MUST READ.
Review ID: 10000000012444233

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