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Made to Stick by Chip Heath, Dan Heath (2007, Hardcover)
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Author: Chip Heath, Dan Heath
Publisher: Random House Inc
Publication Date: 2007-01-02
Language: English
Format: Hardcover
ISBN-10: 1400064287
ISBN-13: 9781400064281
Product ID: EPID54359942
Description: Brothers Chip and Dan Heath, inspired by Malcom Gladwell's THE TIPPING POINT, examine the qualities that help ideas spread, thrive, and be remembered. Using a variety of anecdotes and psychological research, they define the fundamental c...
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