
More than an Autobiography, its an Entrepreneur's Guide
Review created: 03/08/08(updated 03/08/08)
3 of 3 people found this review helpful.
This autobiography reads like a guide for a new entrepreneur wishing to follow in Ricahrd Branson's foot steps. It's a roller coaster ride of a one-time hippie made good. Reads more like a novel than an autobiography, sometimes in "Indiana Jones" style - what with the balloon adventure, high speed boat race, etc. Although sometimes a little self-serving (like his pitches for all things Virgin, and the constant bombardment of British Airways), I guess since it's his book, his publishing company and he's the boss, you have to allow him some latitude. Don't just read the words - read the thoughts behind the man. I will definitely recommend this book to all young men dreaming of starting his own enterprise. I find the later chapters a bore, especially his ramblings about doing good for mankind and leaving this place a better world, etc. The style of writing seems to taper off, somewhat mellowed, showing his age. The accompanying photos were distractions that could have been better left to another book, perhaps a photo essay. Overall, a good read, with the final chapters yet to be written, perhaps by his daughter?
Review ID: 10000000006056582

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