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Lifeworks Advertising Techniques and Consumer Fraud by Northwest Regional Education Lab (1979, Paperback) 
Lifeworks Advertising Techniques and Consumer Fraud by Northwest Regional Education Lab (1979, Paperback)
Publisher: Glencoe/McGraw-Hill School Pub Co
Publication Date: 1979-06-01
Language: English
Format: Paperback
ISBN-10: 0070473080
ISBN-13: 9780070473089
Product ID: EPID28179
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Details
Publication Date:1979-06-01

Size
Height:11.3 in
Width:8.5 in
Thickness:0.2 in
Weight:8.8 oz

Publisher's Note
Explains how to analyze the claims made or implied by ads, describes the approaches they use, and discusses improper and illegal sales schemes.

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