| Details | | Publication Date: | 1996-06-01 | | Series: | Body, Commodity, Text: Studies of Objectifying Practice |
| Size | | Length: | 298 pages | | Height: | 9.8 in | | Width: | 6.5 in | | Thickness: | 1.2 in | | Weight: | 24.8 oz |
Publisher's Note
This study focuses on one southern African nation, Zimbabwe, and takes up the challenge of understanding the nature and role of commodities, consumption, and needs in its modern history.
Industry Reviews
The overlapping layers of this book are as successively fascinating as the subject matter is unusual and treated thoughtfully, both theoretically and empirically. . . . Sometimes, however, Burke's use of a variety of theoretical approaches overwhelms rather than advances his study. Graduate, faculty.
Annotation copyright H.W. Wilson Company.
Rotberg
This is a case study of processes of modernization in an African setting. . . . [Burke] has a keen eye for the many ironies and paradoxes occurring at the point of reception, where African men and women, variously located in colonial society, gave their own twist and meaning to products and messages as these reached them. . . . [It] turns out that many of the debates among segments of the black population . . . remind the reader of debates elsewhere, in American or European settings. That also brings this reader to a criticism of a book otherwise admirably nuanced and subtle: the almost complete absence of a comparative perspective. . . . A useful reference would have been to Roland Marchand's seminal exploration of the advertising strategies in the 1920s United States, promoting soap and water as main props for social success.
Annotation copyright H.W. Wilson Company.
Kroes
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