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The Lead Generation Handbook by Robert W. Bly (1998, Hardcover) 
The Lead Generation Handbook by Robert W. Bly (1998, Hardcover)

 
The Lead Generation Handbook by Robert W. Bly (1998, Hardcover)

Publisher: Amacom Books
Publication Date: 1998-12-01
Language: English
Format: Hardcover
ISBN-10: 0814403638
ISBN-13: 9780814403631
Product ID: EPID523880
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Details
Publication Date:1998-12-01

Size
Length:319 pages
Height:10.5 in
Width:7.5 in
Thickness:1.2 in
Weight:27.2 oz

Publisher's Note
Filled with samples, forms, worksheets, and other ready-to-use tools, this book covers direct mails; telemarketing; inquiry advertising; publicity and public relations; seminars and presentations; trade shows; the Internet; CD-ROMs and more. Bly explains how to design a lead-generation campaign, create an "irresistible" offer, monitor and measure results, and turn leads into sales.

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