Synopsis
Leadership, management, and motivational gurus prosper by finding new lessons in old places, and old lessons in new places. Like two sides of the same coin, both approaches define a long-established and highly popular publishing niche. "The Leadership Secrets of Attila the Hun," a runaway business bestseller in 1991, was an early example of the former. And Laura Beth Jones's "Jesus, CEO" is an example of the latter. The concept is hardly original. In 1925, a prominent advertising exectutive named Bruce Barton published a biography of Jesus entitled "The Man Nobody Knows". In the book, Jesus was presented as the "founder of modern business" and the apostles as the "greatest sales force in history," while the words of Jesus ("I must be about my Father's business.") served as the basis for the book's central thesis. Still, Jones's more recent entry brought the genre solidly into the modern era, calling forth a legion of imitators preaching leadership and management and using Jesus Christ as a model.
| Details | | Publication Date: | 1996-04-01 | | Edition Description: | Reprint |
| Size | | Height: | 7.3 in | | Width: | 5.0 in | | Thickness: | 1.0 in | | Weight: | 11.2 oz |
Publisher's Note
Now in paperback, this national bestseller provides the key to visionary leadership by drawing on the lessons of the greatest leader of all. Following the example of Jesus, Laurie Beth Jones details a simple, profound, and often humorous approach to inspiring, motivating, and managing others.
This title details a simple, profound, and often humor-filled approach to inspiring, motivating, and managing others. In 76 chapters, motivator and marketer Laurie Beth Jones draws on the behavior of Jesus, Moses, famous political figures, and leading business executives to illustrate how our daily work experiences can be made positive, rewarding, and enriching.
Industry Reviews
Management consultant Jones draws on the leadership techniques of Jesus Christ to provide guidance tips on inspiring and managing others. (Apr.)
Lopate
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