
Compelling and a must-read!
1 of 1 people found this review helpful.
When Jeffrey Gitomer speaks, people learn - or they should. The second in his series for Little Red Book, this latest work reveals secrets any sales professional should have in his arsenal. Filled with new revelations, thought-provoking truths, and fresh glimpses into your customer and how to increase your effectiveness, you won't sell the same ever again. Jeffrey takes great care to give inside looks into the minds of your customers, and why that is so vital to the sale. He also takes every stage of the sales process apart, from planning and preparation through the presentation right through to the close, and does so in such a way that it reads like a fast paced novel, in everyday terms, and in ways that you can read a chapter and go out into the field and apply what you've learned that very same day. Whether you're a seasoned pro or a beginner, don't walk through another door or talk to another customer until you pick up this book - this book is positively invaluable to your success. Triple thumbs-up!!!!
Review ID: 10000000001111003

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