Japanese Jive by Caroline McKeldin (1993, Paperback) 
Japanese Jive by Caroline McKeldin (1993, Paperback)
Publisher: Weatherhill
Publication Date: 1993-10-01
Language: English
Format: Paperback
ISBN-10: 0834802783
ISBN-13: 9780834802780
Product ID: EPID222662
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Details
Publication Date:1993-10-01

Size
Height:8.5 in
Width:5.8 in
Thickness:0.5 in
Weight:5.6 oz

Publisher's Note
English is widely used in Japanese product names & packaging, often with amusing or alarming results. Is this simply more copying from the West? Or is it perhaps a genuine but misguided bid for scrutability? Regardless, if the truth about Japan is revealed in the mind of its shoppers, "Japanese Jive" will provide grist for the analysis mills of Japan watchers & pop psychologists alike. 80 pp. 8 1/2 x 5 1/2. Over 100 photos, including 10 pp. in color.

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