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The Irresistible Offer by Mark Joyner (2006, Unabridged, Compact Disc) 
The Irresistible Offer by Mark Joyner (2006, Unabridged, Compact Disc)

 
The Irresistible Offer by Mark Joyner (2006, Unabridged, Compact Disc)

Author: Mark Joyner
Publisher: Gildan Audio
Publication Date: 2006-10-23
Language: English
Format: Audio
ISBN-10: 1596590696
ISBN-13: 9781596590694
Product ID: EPID56911958
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Details
Publication Date:2006-10-23
Narrated by:Mark Joyner
Edition Description:Unabridged

Size
Height:6.0 in
Width:5.3 in
Thickness:1.2 in
Weight:5.6 oz

Publisher's Note
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.

When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.

The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!

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