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The Invisible Touch by Harry Beckwith (Digital) 
The Invisible Touch by Harry Beckwith (Digital)
Publisher: Time Warner Audiobooks
Format: Digital
ISBN-10: 1594834725
ISBN-13: 9781594834721
Product ID: EPID53958107
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Narrated by:Jim Ward

Publisher's Note
Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Service businesses sell something that cannot be seen or heard; they sell an experience. For that experience to be exceptional, these companies need to understand their clients. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.

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