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The Invisible Touch by Harry Beckwith (2000, Hardcover) 
The Invisible Touch by Harry Beckwith (2000, Hardcover)

 
The Invisible Touch by Harry Beckwith (2000, Hardcover)

Publisher: Grand Central Pub
Publication Date: 2000-03-01
Language: English
Format: Hardcover
ISBN-10: 0446524174
ISBN-13: 9780446524179
Product ID: EPID1614691
Description: This unconventional guide advises businesses to realign their marketing programs to realistically reflect both market tolerance and genuine consumer preferences, rather than inadvertently steering consumer feedback to meet a marketer's e...
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Synopsis
This unconventional guide advises businesses to realign their marketing programs to realistically reflect both market tolerance and genuine consumer preferences, rather than inadvertently steering consumer feedback to meet a marketer's expectations. The book tells how to evaluate a company's marketing strategy on four levels: pricing, branding, packaging, and relationships.

Details
Publication Date:2000-03-01

Size
Length:232 pages
Height:8.0 in
Width:5.5 in
Thickness:0.8 in
Weight:11.2 oz

Publisher's Note
In a sequel to the best-selling Selling the Invisible, a renowned marketing expert explains how to utilize the four keys to modern marketing--Price, Brand, Packaging, and Relationships--to present an effective marketing program, and offers helpful advice on how to enhance profits with the help of a humanistic marketing approach.

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