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The Invisible Touch by Harry Beckwith (2000, Audio Cassette) 
The Invisible Touch by Harry Beckwith (2000, Audio Cassette)

 
The Invisible Touch by Harry Beckwith (2000, Audio Cassette)

Publisher: Hachette Audio
Publication Date: 2000-03-01
Language: English
Format: Audio
ISBN-10: 1570428549
ISBN-13: 9781570428548
Product ID: EPID1794582
Description: This unconventional guide advises businesses to realign their marketing programs to realistically reflect both market tolerance and genuine consumer preferences, rather than inadvertently steering consumer feedback to meet a marketer's e...
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Synopsis
This unconventional guide advises businesses to realign their marketing programs to realistically reflect both market tolerance and genuine consumer preferences, rather than inadvertently steering consumer feedback to meet a marketer's expectations. The book tells how to evaluate a company's marketing strategy on four levels: pricing, branding, packaging, and relationships.

Details
Publication Date:2000-03-01
Narrated by:Jim Ward

Size
Height:7.3 in
Width:4.5 in
Thickness:0.8 in
Weight:3.2 oz

Publisher's Note
The author of Selling the Invisible reveals hardcore strategies for strengthening current client relationships and turning them into longterm, highly profitable business associations. Simultaneous.

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