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Introduction to E-Commerce by David R. King, Efraim Turban (2002, Paperback) 
Introduction to E-Commerce by David R. King, Efraim Turban (2002, Paperback)

 
Introduction to E-Commerce by David R. King, Efraim Turban (2002, Paperback)

Publisher: Prentice Hall
Publication Date: 2002-08-01
Language: English
Format: Paperback
ISBN-10: 0130094056
ISBN-13: 9780130094056
Product ID: EPID2269988
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Introduction to E-Commerce : David R. King, Efraim Turban (Paperback, 2002)
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Introduction to E-Commerce : David R. King, Efraim Turban (Paperback, 2002)
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Details
Publication Date:2002-08-01

Size
Height:9.8 in
Width:7.8 in
Thickness:1.0 in
Weight:35.2 oz

Publisher's Note

Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.



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