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The Internet Age of Competitive Intelligence by Carolyn M. Vella, John J. McGonagle (1999, Hardcover) 
The Internet Age of Competitive Intelligence by Carolyn M. Vella, John J. McGonagle (1999, Hardcover)

 
The Internet Age of Competitive Intelligence by Carolyn M. Vella, John J. McGonagle (1999, Hardcover)

Publisher: Quorum Books
Publication Date: 1999-03-01
Language: English
Format: Hardcover
ISBN-10: 1567202047
ISBN-13: 9781567202045
Product ID: EPID645959
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Details
Publication Date:1999-03-01

Size
Length:224 pages
Height:9.8 in
Width:6.3 in
Thickness:1.0 in
Weight:20.0 oz

Publisher's Note
Two of the most prolific and challenging authorities on the topic of competitive intelligence (CI) reflect on and respond to the changes in the field over the last decade. The authors point out that CI users have to change what they are doing, show why they are doing it, and provide ways of doing it. Their book reviews the problems in the development of CI since the 1980s, discusses the impact of the Internet and the rise in use of other secondary sources, and draws from and provides access to the growing body of CI information, knowledge, and literature.

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