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International and Global Marketing by Taylor W. Meloan (1998, Paperback, Subsequent Edition) 
International and Global Marketing by Taylor W. Meloan (1998, Paperback, Subsequent Edition)

 
International and Global Marketing by Taylor W. Meloan (1998, Paperback, Subsequent Edition)

Publisher: Richard d Irwin
Publication Date: 1998-06-01
Series: Irwin/McGraw-Hill Series in Marketing
Language: English
Format: Paperback
ISBN-10: 0256218943
ISBN-13: 9780256218947
Product ID: EPID781267
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Details
Publication Date:1998-06-01
Series:Irwin/McGraw-Hill Series in Marketing
Editor:John L. Graham
Edition Description:Subsequent

Size
Length:439 pages
Height:9.5 in
Width:7.3 in
Thickness:0.8 in
Weight:24.0 oz

Publisher's Note
This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.

Industry Reviews
A compilation of classic and contemporary articles on aspects of international and global marketing, including commissioned papers that have not been included in other collections, with an orientation toward preparing small business owners to expand abroad. Topics include an overview of international marketing, the global marketing environment, and international marketing strategy and operations. Discusses cases involving companies such as Nestle, Euro-Disney, Cuisinart, and Swatch. No index. Annotation copyright Book News, Inc. Portland, Or.
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