International and Global Marketing by John L. Graham, Taylor W. Meloan (1995, Paperback) 
International and Global Marketing by John L. Graham, Taylor W. Meloan (1995, Paperback)
Publisher: McGraw-Hill College
Publication Date: 1995-01-01
Series: Irwin Series in Marketing
Format: Paperback
ISBN-10: 0256157235
ISBN-13: 9780256157239
Product ID: EPID110626
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Details
Publication Date:1995-01-01
Series:Irwin Series in Marketing

Size
Height:9.3 in
Width:7.5 in
Thickness:1.0 in
Weight:34.4 oz

Industry Reviews
A compilation of classic and contemporary articles on aspects of international and global marketing, including commissioned papers that have not been included in other collections, with an orientation toward preparing small business owners to expand abroad. Topics include an overview of international marketing, the global marketing environment, and international marketing strategy and operations. Discusses cases involving companies such as Nestle, Euro-Disney, Cuisinart, and Swatch. No index. Annotation copyright Book News, Inc. Portland, Or.
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