| ||||
*Learn more | ||||
The International Encyclopedia of Marketing by European Marketing Confederation (1997, Hardcover)
| |
Author: European Marketing Confederation
Publisher: Butterworth-Heinemann
Publication Date: 1997-07-01
Language: English
Format: Hardcover
ISBN-10: 0750635010
ISBN-13: 9780750635011
Product ID: EPID201488
Portions of this page Copyright 1995 - 2010 Muze Inc. 
All rights reserved.
All rights reserved.Preferences
Buying formats
Distance
1 result
| Price | Time Left |
| Page 1 of 1 |
| Details | |
| Publication Date: | 1997-07-01 |
| Size | |
| Height: | 9.5 in |
| Width: | 6.5 in |
| Thickness: | 1 in |
| Weight: | 24.8 oz |
Publisher's Note
This comprehensive reference work provides some 3,000 updated, internationally recognized descriptions of marketing concepts covering 19 topic areas such as essential concepts, buyer behavior, product and brands policy, price policy, services marketing, business-to-business marketing, not-for-profit marketing, international marketing, and legal aspects. First published by Wolters-Noordhoff BV, Groningen, The Netherlands, 1993. Annotation c. by Book News, Inc., Portland, Or.
 About eBay | Announcements | Buy Hub | Security Center | Resolution Center | Buyer Tools | Policies | Stores | Site Map | Help | eBay official time | |||
| |||
| Copyright © 1995-2010 eBay Inc. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. Use of this Web site constitutes acceptance of the eBay User Agreement and Privacy Policy. | |||
