Integrated Retail Management by James Ogden (2004, Hardcover)

This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. While other texts present topics as a series of unrelated chapters, Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the broad spectrum of activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples and stimulating visuals. E-tailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing. Retailing presents a pragmatic, managerial focus to both traditional as well as online retailing, providing students with strategies for effective planning and execution.

• The Sherman-Williams Continuing Case allows students to apply what they have learned to a real business with numerous company-operated retail locations, as well as many independent retailers.
• One case per chapter challenges students to address a specific issue within the context of the larger discussion, helping them see a common thread that ties all subject areas into a unified discussion. These cases range in length and focus by covering small, medium, and large retailers, such as Best Buy, Guilford Home Furnishings, and The Container Store.
• A flowchart at the beginning of every chapter reinforces the authors' integrated retail management framework and helps students visualize the larger scale and flow of operations at a typical retail establishment. Students use their critical-thinking skills to find parallels between topics instead of memorizing content from unconnected chapters.