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The Innovation War by Christoph-Friedrich Von Braun (1996, Paperback) 
The Innovation War by Christoph-Friedrich Von Braun (1996, Paperback)

 
The Innovation War by Christoph-Friedrich Von Braun (1996, Paperback)

Author: Christoph-Friedrich Von Braun
Publisher: Pearson P T R
Publication Date: 1996-08-01
Series: Prentice-Hall International Series in Industrial and Systems Engineering
Language: English
Format: Paperback
ISBN-10: 0132681781
ISBN-13: 9780132681780
Product ID: EPID963823
Portions of this page Copyright 1995 - 2010 Muze Inc. All rights reserved.
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Details
Publication Date:1996-08-01
Series:Prentice-Hall International Series in Industrial and Systems Engineering

Size
Length:286 pages
Height:9.8 in
Width:6.5 in
Thickness:1.2 in
Weight:24.8 oz

Publisher's Note
Competition for its own sake is taking its toll on high-tech corporations around the world. At breathtaking speeds, they are swamping markets with torrents of faster and faster new product introductions. But in today's lean and mean economy, with finicky customers and rising pressures to save natural resources, mere novelty is not enough to justify the enormous costs of cutthroat R&D. Christoph-Friedrich von Braun offers a cogent analysis of how we got this way, and several practical suggestions for how we can stop. Taking a historical perspective and a thorough analytical approach supported by numerous case studies, Dr. von Braun provides you the tools to analyze the R&D role in the readers own organization.

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