Influence by Robert B. Cialdini (1993, Paperback, Revised)

This book is timeless and a must for any Internet Marketer. Easy to understand and an excellent source of information.

Cialdini explains the human psyche of decision making and influencing others to make decisions (mostly on your behalf). It's worth reading if you've ever been curious why you are compelled to buy from one company over another. Perhaps you are in marketing and want to learn how to attract more customers. I'm sure that they cover all these techniques and more in a rudimentary marketing class anyway. For us life-long learners, it's worth a read.

This book has many purposes. In my view for those who are in sales and marketing, this is a must! The chapter on "Social Proof" is tremendous for understanding the social logic of mankind. In understanding this chapter, you'll be able to sell to literally anyone!

The other chapter I found very interesting is "Liking". This has many applications. Great if you're a school teacher, police officer, social worker, or if you work in a multi-cultural environment.

Everyone should have a shot at this book. Well worth at least one reading!

In planning my online business & storefront, loves that it gives me insight into human behavior. I dislike the frank truth about certain case studies which show how influence in history. Anyone who plans to sell should read this book.

This is a very important book for understanding the motives and methods of influence that are used in everyday life by everyday people. Compliance professionals: sales people, military officers, presidents, police, negotiators, teachers, preachers, drug dealers, revolutionaries, interrogators, cult leaders, parents etc. all use these same methods.
If you ever ask yourself why you let that so and so talk you into doing something this book will explain it all and arm you with the knowledge to resist these automatic responses.
I gave my first copy of the book to my daughter so I needed another one.