Synopsis
The inside story of the history of Apple Computer, Inc., which fell on hard times after being an industry leader at the outset of the personal computer revolution.
| Details | | Publication Date: | 1999-02-01 |
| Size | | Length: | 597 pages | | Height: | 9.8 in | | Width: | 6.5 in | | Thickness: | 1.8 in | | Weight: | 34.4 oz |
Publisher's Note
No company in modern times has been as successful at capturing the publics imagination as Apple Computer. From its humble beginnings in a suburban garage, Apple sparked the personal computer revolution, rocketing to success faster than any company before it., and making its products and founders--Steve Jobs and Steve Wozniak--became part of the American myth.But something happened to Apple as it stumbled toward a premature middle age. It froze in a kind of corporate paralysis. For ten years, it lived off its past glory and its extraordinary products. Then, almost overnight, it collapsed in a two-year free-fall.How did Apple lose its way? Why did the world still care so deeply about a company that had long ago lost its leadership in computers? And what does the story of Apple tell us about ourselves? Michael S. Malone, from his unique vantage point of having grown up with the companys founders, covering the rise of Apple for various newspapers and magazines, and even working for the company for a time, sets out to tell Apple's incredible story. And the story is even crazier than the business world thought. In essence, with only a couple of incredible inventions (the Apple II and Macintosh) and backed by an arrogant attitude, Apple managed to create a multibillion-dollar house of cards. The miracle was not that Apple collapsed, but that it held up for so long.Here, in the pages of Infinite Loop, we discover a tyrannical, megalomaniacal Steve Jobs, a Candide-like Steve Wozniak, an incompetent John Sculley, as well as political backstabbings, stupid mistakes, overweening egos, and prima donnas more typical of a soap opera than a corporate history.Infinite Loop is a roller coaster of a ride that is almost as wild and unpredictable, as exhilarating and gut-wrenching, as the history of Apple itself.
This is the inside story of how one of America's most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth 20 years later.
Industry Reviews
"INFINITE LOOP: HOW APPLE, THE WORLD'S MOST INSANELY GREAT COMPUTER COMPANY, WENT INSANE is dead-on in his appraisal of the now-famous missteps of Sculley and company. Better than anyone before him, Malone puts Apple in its proper place in the history of Silicon Valley."
Industry Standard - Jim Evans (03/29/1999)
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