| Details | | Publication Date: | 1996-12-01 | | Edition Description: | Illustrated |
| Size | | Length: | 374 pages | | Height: | 9.3 in | | Width: | 7.5 in | | Thickness: | 1.0 in | | Weight: | 23.2 oz |
Publisher's Note Even if you have a Web site open for business, there is a good chance your best customers don't know where you are. Based on proven techniques the author developed through helping both large corporations and small businesses, this book offers detailed, hands-on methods for fine-tuning an existing Web site for maximum effectiveness.
Over the last few years, thousands of businesses have set up shop on the Web. But even if you have a site open for business, there is a good chance your best customers don't know where you are. And if they do happen upon your cyber storefront, they might not be able to find what they need, or perhaps more tragically, can't find the check-out counter. It's time to revamp the site for best possible performance. Based on proven techniques the author developed through helping both large corporations and small businesses, this book offers detailed, hands-on methods for fine-tuning an existing Web site for maximum effectiveness.
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