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Improved Business Planning Using Competitive Intelligence by Carolyn M. Vella, John J. McGonagle (1988, Hardcover) 
Improved Business Planning Using Competitive Intelligence by Carolyn M. Vella, John J. McGonagle (1988, Hardcover)

 
Improved Business Planning Using Competitive Intelligence by Carolyn M. Vella, John J. McGonagle (1988, Hardcover)

Publisher: Quorum Books
Publication Date: 1988-10-01
Language: English
Format: Hardcover
ISBN-10: 0899303404
ISBN-13: 9780899303406
Product ID: EPID429095
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Details
Publication Date:1988-10-01

Size
Height:8.8 in
Width:6.0 in
Thickness:0.8 in
Weight:12.8 oz

Publisher's Note
"Written for planning professionals in corporations and the nonprofit sector, this book addresses the need for adequate competitive intelligence. Types of corporate planning are examined and practical, detailed advice on using CI techniques to make planning more effective are offered. The book begins with an overview of CI and business planning, subsequent chapters address procedures involved in using CI. Each chapter includes a list of key references. The book concludes with a glossary of terms and four appendixes that deal with the CI process as a whole." Business Information Alert

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