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I'd Like the World to Buy a Coke by David Greising (1999, Paperback) 
I'd Like the World to Buy a Coke by David Greising (1999, Paperback)

 
I'd Like the World to Buy a Coke by David Greising (1999, Paperback)

Publisher: John Wiley & Sons Inc
Publication Date: 1999-05-25
Language: English
Format: Paperback
ISBN-10: 0471345946
ISBN-13: 9780471345947
Product ID: EPID415624
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Details
Publication Date:1999-05-25

Size
Height:9.0 in
Width:5.8 in
Thickness:1.0 in
Weight:16.0 oz

Publisher's Note
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...

The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.

Industry Reviews
"Roberto C. Goizueta left a legacy that extends far beyond Coca-Cola. He's the man who showed that a company could expand by narrowing its focus to soft drink sales and that a brand name could become a marketing juggernaut"—<I>The Wall Street Journal</I> (October 20, 1997)<p>

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