| Details | | Publication Date: | 1998-09-01 | | Edition Description: | Illustrated |
| Size | | Length: | 448 pages | | Height: | 9.5 in | | Width: | 7.8 in | | Thickness: | 1.2 in | | Weight: | 28.0 oz |
Publisher's Note A detailed recipe for planning, developing, and maintaining a successful Web community, this title has a refreshingly practical perspective. Figallo explores the principles and techniques of hosting a Web community that allow a business to interact and build relationships with more customers than ever before.
A detailed, easy-to-follow recipe for planning, developing, and maintaining a successful Web community.
With a refreshingly practical perspective, this book explores the principles and techniques of hosting a Web community that allows your business to interact and build relationships with more customers than ever before. The book lays out a step-by-step plan for getting the project off the ground by showing how to define purpose, establish member profiles, incorporate custom site features, organize marketing events, and much more.
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