Movie Description Through this eclectic set of vintage educational and promotional film footage, viewers are offered a glimpse of how Midwesterners lived and viewed themselves in the first half of the 20th century, as well as how outdoor sign technology worked in the 1940s. Produced by the General Motors Corporation, "Behind the Bright Lights" explains in technical detail how large electric advertisements (like the ones that filled New York City at the time when these films were produced) worked. The next film, "To Market, To Market" was made by the Jam Handy Organization (one of the leading educational/promotional film production companies of the time) for the General Outdoor Advertising Company in 1942. The documentary explores the methodology behind outdoor advertising and explains how sign locations are chosen. The title of this release begins to make more sense as its attention turns to the Midwest with films like "Good Neighbors," "The Town," and "Midwestern Holiday." While "Good Neighbors" advertises the Minneapolis Star-Journal newspaper, "The Town" celebrates harmony across different ethnic groups in 1945 Madison, Indiana. Possibly the most interesting (and longest) film of the group, "Midwestern Holiday" follows a bitter news reporter who is called back to the States after an assignment in Paris. Though not excited about being back home, the reporter finds a new lease on life through his adventures in the Midwest.
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