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Hey, Whipple, Squeeze This: A Guid...
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Hey, Whipple, Squeeze This by Luke Sullivan (2003, Paperback, Subsequent Edition) 
Hey, Whipple, Squeeze This by Luke Sullivan (2003, Paperback, Subsequent Edition)

 
Hey, Whipple, Squeeze This by Luke Sullivan (2003, Paperback, Subsequent Edition)

Publisher: John Wiley & Sons Inc
Publication Date: 2003-04-01
Series: Adweek Magazine Series
Language: English
Format: Paperback
ISBN-10: 0471281395
ISBN-13: 9780471281399
Product ID: EPID2408374
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Details
Publication Date:2003-04-01
Series:Adweek Magazine Series
Edition Description:Subsequent

Size
Length:288 pages
Height:9.8 in
Width:5.8 in
Thickness:0.5 in
Weight:6.4 oz

Publisher's Note
A new, revised edition of the classic bestseller
In this second edition of the irreverent, celebrated book, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to include the latest campaigns, this edition also features two extended final chapters, with in-depth prescriptions for building a career in advertising and a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads fail, and how advertisers can learn to balance creative work with the mandate to sell products.
Luke Sullivan (Atlanta, GA) is the Chief Creative Officer at West Wayne, an Atlanta-based agency, and an award-winning copywriter with over twenty years of experience in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency.

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