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A Guide to Preparing Cost-Effective Press Releases by Robert H. Loeffler (1993, Paperback) 
A Guide to Preparing Cost-Effective Press Releases by Robert H. Loeffler (1993, Paperback)

 
A Guide to Preparing Cost-Effective Press Releases by Robert H. Loeffler (1993, Paperback)

Publisher: Haworth Pr Inc
Publication Date: 1993-04-01
Language: English
Format: Paperback
ISBN-10: 1560248823
ISBN-13: 9781560248828
Product ID: EPID213700
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Publication Date:1993-04-01

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Height:8.3 in
Width:6.0 in
Thickness:0.2 in
Weight:7.2 oz

Industry Reviews
Loeffler reviews the basics of press release writing, gives examples of successful press releases, and explains how to set up an ongoing press release program that provides effective publicity at very low cost. Paper edition (882-3), $19.95. Annotation copyright Book News, Inc. Portland, Or.
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