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A Guide to Preparing Cost-Effective Press Releases by Robert H. Loeffler (1992, Hardcover) 
A Guide to Preparing Cost-Effective Press Releases by Robert H. Loeffler (1992, Hardcover)
Publisher: Haworth Pr Inc
Publication Date: 1992-10-01
Series: Haworth Marketing and Resources: Innovations in Practice & Professional seRvices Series
Language: English
Format: Hardcover
ISBN-10: 1560241411
ISBN-13: 9781560241416
Product ID: EPID213351
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Details
Publication Date:1992-10-01
Series:Haworth Marketing and Resources: Innovations in Practice & Professional seRvices Series

Size
Height:8.8 in
Width:6.3 in
Thickness:0.5 in
Weight:12.8 oz

Industry Reviews
Loeffler reviews the basics of press release writing, gives examples of successful press releases, and explains how to set up an ongoing press release program that provides effective publicity at very low cost. Paper edition (882-3), $19.95. Annotation copyright Book News, Inc. Portland, Or.
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