Guerrilla Trade Show Selling by Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson (1997, Paperback, Illustrated)

"The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." — Brian Tracy, author The Psychology of Achievement.

"Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It's loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice." — Dr. Tony Alessandra, author The Platinum Rule.

"More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!" — Alan Weiss, PhD, author Million Dollar Consulting

Using guerrilla tactics to cash In at trade shows Each year, 1.3 million companies reach out to 85 million people at more than 4300 commercial and association-sponsored trade shows. In this groundbreaking book, marketing pros Mark Smith and Orvel Ray Wilson team up with living legend Conrad Levinson to show sales people and entrepreneurs how to apply Levinson's world-famous guerrilla marketing and selling techniques to this medium. The arsenal of advice includes making the best use of available technologies; behavior to avoid; how smaller companies can effectively compete with larger companies; attracting the right customers; connecting with prospects; making powerful presentations; post-trade-show follow-up; and more. -- Packed with real-life examples and easy-to-follow charts, graphs, and checklists