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Guerrilla Publicity by Jay Conrad Levinson, Jill Lublin, Mark Steisel, Rick Frishman (2002, Paperback) 
Guerrilla Publicity by Jay Conrad Levinson, Jill Lublin, Mark Steisel, Rick Frishman (2002, Paperback)

 
Guerrilla Publicity by Jay Conrad Levinson, Jill Lublin, Mark Steisel, Rick Frishman (2002, Paperback)

Publisher: Adams Media Corp
Publication Date: 2002-06-01
Language: English
Format: Paperback
ISBN-10: 1580626823
ISBN-13: 9781580626828
Product ID: EPID2261634
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Details
Publication Date:2002-06-01

Size
Length:304 pages
Height:9.3 in
Width:6.0 in
Thickness:1.0 in
Weight:16.0 oz

Publisher's Note
When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable Guerrilla name. Now, at long last, Jay Conrad Levinson has teamed with two high-profile PR execs—Rick Frishman and Jill Lublin—to produce Guerrilla Publicity—the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks. This powerhouse work also includes: Inside information on how to make friends in the media; Simple ways to get others to spread the company's message; Sample press releases and media kits "Guerrilla" style."

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