Guerrilla Publicity by Jay Conrad Levinson, Jill Lublin, Mark Steisel, Rick Frishman (2002, Paperback)

Jay Conrad Levinson's series of Guerilla approaches to business, and particularly small business, are always inspirational. Reading them leaves you with thoughts about the many ways you might be able to improve on your own business tactics and practices. Although the ideas sometimes seem too far fetched or potentially unreachable, it seems to me that the secret to success with them is to commit and follow through - the same secret to many 'success systems' out there. The encouraging aspect to Levinson's work is the basic concept that anyone can do it, not just a select few. And whether you go full speed ahead or just casually cruise through his offerings, you can't help but come away with a little more hope and enthusiasm for your own business - even in these trying times.
Paul - nyr4bbs@hotmail.com