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Guerrilla Marketing by Jay Conrad Levinson (1998, Paperback, Revised) 
Guerrilla Marketing by Jay Conrad Levinson (1998, Paperback, Revised)

 
Guerrilla Marketing by Jay Conrad Levinson (1998, Paperback, Revised)

Publisher: Mariner Books
Publication Date: 1998-10-01
Language: English
Format: Paperback
ISBN-10: 0395906253
ISBN-13: 9780395906255
Product ID: EPID554307
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Details
Publication Date:1998-10-01
Edition Description:Revised; Expanded

Size
Length:388 pages
Height:9.0 in
Width:6.8 in
Thickness:1.0 in
Weight:16.8 oz

Publisher's Note
The bestselling business classic that started a marketing revolution when it was first published in 1983. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.

Industry Reviews
"No matter what kind of business you're in, you'll find something you can use in this comprehensive tactical guide to commercial survival."
Lehmann-Haupt

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