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Googled by Ken Auletta (2009, Hardcover) 
Googled by Ken Auletta (2009, Hardcover)

 
Googled by Ken Auletta (2009, Hardcover)

Author: Ken Auletta
Publisher: Penguin Pr
Publication Date: 2009-11-03
Language: English
Format: Hardcover
ISBN-10: 1594202354
ISBN-13: 9781594202353
Product ID: EPID72710131
Description: New Yorker reporter Ken Auletta delivers the most definitive biography and analysis to date of Google, perhaps the most influential and innovative company of the early 21st century. Granted unprecedented access to the company, including ...
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Synopsis
New Yorker reporter Ken Auletta delivers the most definitive biography and analysis to date of Google, perhaps the most influential and innovative company of the early 21st century. Granted unprecedented access to the company, including its elusive founders, Larry Page and Sergey Brin, and CEO Eric Schmidt, Auletta investigates the history and strategy behind the Google media invasion, which has allowed the company to pervade our culture in little more than a decade of existence. While Auletta covers all the details of Google's evolution from its genesis as a Stanford research project to its current status as a corporate conglomerate with double the revenue of Disney or Time-Warner, he also examines the company as a microcosm of the digital revolution, which is threatening to annihilate analog media as we know it by making all forms of information--including news, novels, music, and films--free for all.

Details
Publication Date:2009-11-03

Size
Length:384 pages
Height:10.0 in
Width:6.5 in
Thickness:1.2 in
Weight:23.2 oz

Publisher's Note
Critically examines the influence of Google on today's dynamic media landscape, profiling company founders Larry Page and Sergey Brin while offering insight into their lucrative business processes and assessing the internal and external threats that may inhibit the company's future prospects.

Industry Reviews
"This is an engrossing look at Google and the broader trends in information and entertainment in the Internet age." (starred review)
(09/01/2009)

"As expected, we hear about the young Rollerblading employees at Google's Mountain View, Calif., headquarters, with its massage rooms, pool tables and free meals. But thanks to the unusual degree of access that the company granted the author--and thanks to his sharp eye--GOOGLED also presents interesting new details....While the story of Google's creation and evolution still holds interest, what fascinates is the company's growing power and expanding horizons."
(11/04/2009)

"Auletta delivers richly detailed looks at the lives of the company's remarkable young creators, the brilliant, bouncy Sergey Brin and the laconic, intense Larry Page....For all its pluses, GOOGLED does not always read crisply. Its details sometimes feel like clutter....[and i]n some places Auletta does a clumsy job of weaving in comments about Google today with events that happened years ago.....These criticisms aside, GOOGLED presents us with a comprehensive look at an immensely influential company yet to hit its prime."
(11/15/2009)

"GOOGLED functions as a fine primer for anyone looking to get a grip on the company's history and its repercussions on the current media landscape. The prose is workmanlike, and Auletta doesn't have a polemical take, let alone any prophesies."
(11/29/2009)

"[A]n absorbing, shaggy, name-droppy book....I read [GOOGLED]...in three huge gulps and learned a lot....Auletta includes some revealing human moments....But what [he] mainly does is talk shop with C.E.O.'s, and that is the great strength of the book."
(11/29/2009)

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