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Going Negative by Shanto Iyengar, Stephen Ansolabehere (1997, Paperback) 
Going Negative by Shanto Iyengar, Stephen Ansolabehere (1997, Paperback)

 
Going Negative by Shanto Iyengar, Stephen Ansolabehere (1997, Paperback)

Publisher: Free Pr
Publication Date: 1997-08-01
Language: English
Format: Paperback
ISBN-10: 0684837110
ISBN-13: 9780684837116
Product ID: EPID13669
Description: An examination of the campaign advertisements used in recent elections, written by two professors of political science at M.I.T. and U.C.L.A. The authors maintain that the increasingly negative tone of these advertisements has had the e...
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Synopsis
An examination of the campaign advertisements used in recent elections, written by two professors of political science at M.I.T. and U.C.L.A. The authors maintain that the increasingly negative tone of these advertisements has had the effect of offending voters and keeping them from the polls.

Details
Publication Date:1997-08-01

Size
Height:9.5 in
Width:6.5 in
Thickness:0.8 in
Weight:13.6 oz

Publisher's Note
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

Industry Reviews
"Among political professionals, the central message of 'Going Negative' is not likely to raise many eyebrows. Insiders have appreciated for years the chief virtue of the attack ad: persuading the opponent's voters to stay home. But the message is [going to receive] a good deal more attention from the public at large..."
New York Times Book Review - Elizabeth Kolbert (01/14/1996)

"'Going Negative' shows that the reasons Americans hate politicians is that American politicians are hateful."
Richard Reeves

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