GOING NEGATIVE: How Political Ads ...
spotlightbooks-nonprofit(17,899)99.8%
Good
$1.24
+$3.99
*Learn more
Going Negative by Shanto Iyengar, Stephen Ansolabehere (1996, Hardcover) 
Going Negative by Shanto Iyengar, Stephen Ansolabehere (1996, Hardcover)

 
Going Negative by Shanto Iyengar, Stephen Ansolabehere (1996, Hardcover)

Publisher: Free Pr
Publication Date: 1996-01-01
Language: English
Format: Hardcover
ISBN-10: 0684822849
ISBN-13: 9780684822846
Product ID: EPID14198
Description: An examination of the campaign advertisements used in recent elections, written by two professors of political science at M.I.T. and U.C.L.A. The authors maintain that the increasingly negative tone of these advertisements has had the e...
Save this productSell oneWrite a review
Portions of this page Copyright 1995 - 2009 Muze Inc. All rights reserved.
Refine search
Preferences
Distance
Please enter valid zipcode.
Please select a valid popular city.
Please enter valid zipcode or select a valid popular city.
Within miles of ZIP
9 results|Group by condition
Synopsis
An examination of the campaign advertisements used in recent elections, written by two professors of political science at M.I.T. and U.C.L.A. The authors maintain that the increasingly negative tone of these advertisements has had the effect of offending voters and keeping them from the polls.

Details
Publication Date:1996-01-01

Size
Length:243 pages
Height:10.0 in
Width:6.5 in
Thickness:1.0 in
Weight:17.6 oz

Publisher's Note
Drawing on both laboratory experiments and the real world of America's presidential, gubernatorial, and congressional races, the authors show that negative advertising drives down voter turnout - in some cases dramatically - and that political consultants intentionally use ads for this very purpose. In the 1992 presidential election, by the authors' calculation, over 6 million votes were lost to negative campaigns. Negative ads work better for Republicans than for Democrats, and better for men than for women; unfortunately, negative ads also work better in general than positive ones, so attacking has become nearly universal. Republican primary campaigns increasingly set the tone for our national general elections, and they do so with relentless attacks. Everyone, even a war hero like Colin Powell, is fair game, and few reputations can emerge unscathed. The result of such a bitter contest is that independent voters, who are disproportionately well educated and open minded, are repulsed by the entire system and have been converted to non-voting apathetics. We are losing some of our best citizens, and pandering to the extremists who remain.

Industry Reviews
"Among political professionals, the central message of 'Going Negative' is not likely to raise many eyebrows. Insiders have appreciated for years the chief virtue of the attack ad: persuading the opponent's voters to stay home. But the message is [going to receive] a good deal more attention from the public at large..."
New York Times Book Review - Elizabeth Kolbert (01/14/1996)

"'Going Negative' shows that the reasons Americans hate politicians is that American politicians are hateful."
Richard Reeves

See an error? Submit a change request

    About eBay | Announcements | Security Center | Resolution Center | eBay Toolbar | Policies | Government Relations | Site Map | Help
    Copyright © 1995-2009 eBay Inc. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. Use of this Web site constitutes acceptance of the eBay User Agreement and Privacy Policy.
    eBay official time

    Error
    We're sorry, but there's been an error.
    Please try again.