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Go Like Hell by A. J. Baime (2009, Hardcover) 
Go Like Hell by A. J. Baime (2009, Hardcover)

 
Go Like Hell by A. J. Baime (2009, Hardcover)

Author: A. J. Baime
Publisher: Houghton Mifflin Harcourt
Publication Date: 2009-06-09
Language: English
Format: Hardcover
ISBN-10: 0618822194
ISBN-13: 9780618822195
Product ID: EPID70928202
Description: By the early 1960s, the Ford Motor Company was falling behind. Young Henry Ford II, who had taken the reins with little business experience, had to do something to shake things up. Baby boomers were taking to the road in droves, looking ...
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Synopsis
By the early 1960s, the Ford Motor Company was falling behind. Young Henry Ford II, who had taken the reins with little business experience, had to do something to shake things up. Baby boomers were taking to the road in droves, looking for speed not safety, style not comfort. Meanwhile, Enzo Ferrari, whose cars epitomized style, was crafting beautiful sports cars, "science fiction on wheels," but was also called "the Assassin" because so many drivers perished while racing them. This is the story of how Henry Ford II, with the help of a young visionary named Lee Iacocca and a former racing champion turned engineer, Carroll Shelby, concocted a scheme to reinvent the Ford company. They would design, build, and race a car that could beat Ferrari at his own game at the most prestigious and brutal race in the world, something no American car had ever done.--From publisher description.

In this thrilling examination of the Ford company's determination to defeat the Ferrari racing team in the illustrious 24-hour Le Mans race during the early 1960s, A.J. Baime conjures the almost mythical past of the auto industry's golden era, when safety features were seen as superfluous implements to the ultimate goal of speed. Baime's constructs his narrative around the battle between Henry Ford II and Enzo Ferrari, two pioneers of auto racing who waged a personal vendetta to see who could build the fastest, and thus, the best automobile in the world. From year to year the velocities of their machines increased, and so did the gruesome body count, as racers and spectators routinely perished in horrific crashes. Baime, an editor at Playboy magazine and amateur auto racer, brilliantly weaves exhilarating depictions of the furious action at Le Mans with back room intrigue and invention, as these two megalomaniacal figures seek achieve personal glory despite the rising human costs.

Details
Publication Date:2009-06-09

Size
Length:304 pages
Height:6.0 in
Width:9.3 in
Thickness:1.5 in
Weight:18.6 oz

Publisher's Note
Traces the story of how Henry Ford II endeavored to compete against Enzo Ferrari for dominance in the speed- and style-driven 1960s automobile industry, revealing the pivotal contributions of visionary Lee Iacocca and former racing champion-turned-engineer Carroll Shelby.

Industry Reviews
"[This t]urbo-charged look at the heated race-car rivalry between Ferrari and Ford....[is t]he ultimate speed-read."
(05/15/2009)

Like the cars it describes, GO LIKE HELL is a streamlined marvel built for speed, fueled by testosterone and likely to elicit happy grins from anyone who has ever heard music in the squeal of a tire or the roar of an engine....[Baime] takes readers on a red-blooded ride to glory that will have them smiling all the way to the checkered flag."
(06/21/2009)

"[I]t is a pleasure to read Mr. Baime's GO LIKE HELL, an engaging account of Ford's herculean efforts, in the 1960s, to unseat Ferrari at Le Mans....While [the book] focuses on the racing, Mr. Baime does a nice job of briefly explaining the corporate ­battles that went on behind the scenes....All this drama is told well..."
(07/11/2009)

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