| Details | | Publication Date: | 1993-10-01 | | Edition Description: | Illustrated |
| Size | | Length: | 197 pages | | Height: | 9.3 in | | Width: | 6.3 in | | Thickness: | 0.8 in | | Weight: | 19.2 oz |
Publisher's Note
As all forward-looking executives know, the global marketplace offers incredible opportunities for growth and profit. But wanting to become a global company and actually getting there are not the same thing! Now comes a landmark book that offers a proven strategic blueprint for turning any company into a global enterprise. Based on a five-year IBM/KPMG Peat Marwick worldwide study of companies that are striving towards a global vision, this is the only book that shows how to tailor a global approach to your company. Because the study shows that not all companies go global in the same way, Global Vision begins with a chapter that shows how to assess precisely where and how your company is positioned in the international marketplace as a global exporter (typically a Japanese approach), as a multinational (typically an American approach) and as a multilocal (typically a European approach). Once the book has helped you select the globalization path that's best suited to your present starting position, it then pinpoints six strategic steps that must be taken in the first five years of globalization create a clear global vision, target the customer, get an accurate reading of what customers need and marshal the resources to achieve it, move from isolation to partnership, nurture global employees and use information technology to keep capability high and costs low. Packed with examples of companies in every stage of globalization, the book demonstrates potential pitfalls to be avoided, and also includes success stories to be emulated. Complete with implementation charts, action checklists, and other "hands-on" tools for managers, Global Vision gives you all the guidance you need to make yourcompany a successful player on the international stage.
Foreword by Pierre Hessler, Vice President, IBM Corporation, Director General, Marketing Services and Operations, IBM, Europe, Middle East, and Africa. The global marketplace offers incredible opportunities for growth and profit-and here is a resource that gives executives a tangible understanding of how to manage their companies to become successful global corporations. Based on a five-year IBM/Peat Marwick worldwide study, the book pinpoints the six strategic steps that must be taken in the first five years of globalization: create a clear global vision, target the customer, get an accurate reading of what customers need and the resources to achieve it, move from isolation to partnership, nurture global employees, and use information technology to keep capability high and costs low. Plus, the book shows how to tailor a global approach to the critically important starting position of a company: as a global exporter (typically a Japanese approach), a multinational (U.S. approach), or a multilocal (a European approach). Packed with examples of companies in every stage of globalization, the book shares pitfalls, insights, and success stories that will interest every manager who recognizes the potential of the global frontier!
Industry Reviews
Proceeds from "developing a global vision and mindset" to discussion of determining how a company is currently positioned, understanding global customers' demands and needs, balancing global and local activities, building global teams and individuals, and using information technology to make it all work. No bibliography or references. Annotation copyright Book News, Inc. Portland, Or.
Reference & Research Book News
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