Global Gold: Panning for Profits i...
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Global Gold by Ruth Stanat (1998, Hardcover) 
Global Gold by Ruth Stanat (1998, Hardcover)

 
Global Gold by Ruth Stanat (1998, Hardcover)

Author: Ruth Stanat
Publisher: Amacom Books
Publication Date: 1998-03-01
Language: English
Format: Hardcover
ISBN-10: 0814404103
ISBN-13: 9780814404102
Product ID: EPID202828
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Details
Publication Date:1998-03-01

Size
Length:500 pages
Height:9.5 in
Width:6.3 in
Thickness:1.2 in
Weight:28.8 oz

Publisher's Note
A practical, step-by-step guide for executives who want to carefully evaluate and strategically plan an international expansion effort. The book explains how to determine if a product or service is appropriate for foreign markets, figure out which countries offer the biggest profits, and measure the expense of entering a market against the potential for significant and sustained sales.

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