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The Game-Changer by A. G. Lafley, Ram Charan (2008, Hardcover) 
The Game-Changer by A. G. Lafley, Ram Charan (2008, Hardcover)

 
The Game-Changer by A. G. Lafley, Ram Charan (2008, Hardcover)

Publisher: Random House Inc
Publication Date: 2008-04-08
Language: English
Format: Hardcover
ISBN-10: 0307381730
ISBN-13: 9780307381736
Product ID: EPID61795751
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Details
Publication Date:2008-04-08

Size
Length:336 pages
Height:10.0 in
Width:6.8 in
Thickness:1.5 in
Weight:24.0 oz

Publisher's Note
The CEO of Procter & Gamble and the author of Know-How shed new light on the key role of innovation as the centerpiece of any business endeavor, guiding everything from budgeting and strategy to employee selection, promotion, and reward, and describe how to integrate innovation into the ultimate goals, strategies, and everyday processes of a business. 125,000 first printing.

Industry Reviews
"[T]his is a sustainable reference on innovation that will be hard to beat."
(03/15/2008)

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