
Finding Fertile Ground by Scott A. Shane
Finding Fertile Ground is a must read for technology or even non-tech companies entering emerging or existing markets. Discusses the S-Curve in detail and why this is important. Discusses why you should or should not enter some markets, and the advantages of entering others. Explains first entry advantages, extending the S-Curve, and other theories. Advantages of startups vs existing firms and vice-versa, achieving advantages of scale, etc.
Review ID: 10000000005430151

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