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Field Guide to Marketing by Alistair D. Williamson, Tim Hindle (1994, Book) 
Field Guide to Marketing by Alistair D. Williamson, Tim Hindle (1994, Book)
Publisher: Harvard Business School Press
Publication Date: 1994-01-01
Series: Harvard Business/the Economist Reference Series
Language: English
Format: Book
ISBN-10: 0875844359
ISBN-13: 9780875844350
Product ID: EPID4486420
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Details
Publication Date:1994-01-01
Series:Harvard Business/the Economist Reference Series

Size
Length:195 pages

Publisher's Note
Looks at current issues in marketing, and explains marketing terms and concepts.

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